Construction Plastic Waste Recycling Project - TianShuo Zhao (ivy)

Construction Plastic Waste Recycling Project

角色：产品设计师、战略设计师
项目描述：在哥本哈根市虽然公众拥有极为重要的环保意识，但对建筑废弃塑料的处理意识不足，缺乏有效机制的社会行为引导和参与。作为产品设计师和战略设计师，通过用户研究和设计创新来提升公众对建筑塑料垃圾回收的认知与参与度，开发适用于教育和宣传描述的工具和材料。
工作描述：
用户调研与需求分析：利用Miro进行小组讨论和头脑风暴，深入分析公众对建筑塑料垃圾回收的认知障碍和行为动机。
教育工具设计：利用Illustrator、Photoshop和Canva设计出视觉效果增强的教育漫画，结合定性研究中的用户视觉反馈，确保内容的易懂性和吸引力。
项目执行与用户反馈收集：多次与客户和团队沟通，优化设计方案，持续收集公众反馈，进行设计迭代，增强社会认同感和参与度。
成果：该教育漫画系列成功引起了社会广泛关注，公众对建筑塑料垃圾回收问题的关注度和参与度显着提高。项目得到了哥本哈根塑料工业公司的高度赞扬，成为其环保宣传的核心部分，提升了公司的社会责任形象。
Roles: Product Designer, strategy designer
Project description: In Copenhagen, although the public has a strong awareness of environmental protection, they are not aware of the disposal of building waste plastics, and lack of effective social behavior guidance and participation incentive mechanism. As a product designer and strategic designer, we promote public awareness and engagement in building plastic waste recycling through user research and design innovation, and develop tools and materials for education and advocacy.
Job Description:
User research and demand analysis: Miro was used for group discussions and brainstorming to analyze the public’s cognitive barriers and behavioral motivations for construction plastic waste recycling.
Educational tool design: Use Illustrator, Photoshop and Canva to design visually striking educational comics, combined with user feedback from qualitative research, to ensure that the content is understandable and visually appealing.
Project execution and user feedback collection: communicated with customers and the team many times, optimized the design scheme, continuously collected public feedback, carried out design iteration, and enhanced social identity and participation.
Results: The educational comic series has successfully aroused widespread social attention, and the public’s attention and participation in the recycling of construction plastic waste has significantly increased. The project has been highly praised by Copenhagen Plastindustrien as a core part of its environmental promotion, enhancing the company’s image of social responsibility.

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